Marketing Management
Certificate of Achievement
Program Details
The Marketing Management Certificate is designed for students who intend to seek immediate employment in the field of marketing and/or business, and those presently employed in marketing but seeking advancement. Graduates of this program may be employed in a number of jobs and career areas such as Advertising and Promotions Manager, Marketing Manager, Agent and Business Manager of Artists, Performers, and Athletes, Market Research Analyst and Marketing Specialist. A grade of C or better is required in each course taken. This certificate requires 24-27 units.
Marketing Management Pathways
Pathways listed below are for the catalog year 2025-2026.
Featured Careers
Find your calling. Explore high-earning careers with entry-level data from the U.S. Bureau of Labor Statistics.
Business Teachers, Postsecondary
Doctoral degree, Master's degree
- Job growth: Rising
- Low salary: 46,460
- High salary: 210,530
- Average salary: 97270
Fundraisers
Bachelor's degree
- Job growth: Rising
- Low salary: 43,200
- High salary: 106,960
- Average salary: 66490
Market Research Analysts and Marketing Specialists
Bachelor's degree, Master's degree
- Job growth: Rising
- Low salary: 42,070
- High salary: 144,610
- Average salary: 76950
All Careers in Marketing Management (6)
| Video Game Designers | Bachelor's degree, High school diploma/GED | Rising | 98,090 |
|---|---|---|---|
| Business Teachers, Postsecondary | Doctoral degree, Master's degree | Rising | 97,270 |
| Market Research Analysts and Marketing Specialists | Bachelor's degree, Master's degree | Rising | 76,950 |
| Search Marketing Strategists | Bachelor's degree, Associate's degree | Rising | 76,950 |
| Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products | High school diploma/GED, Bachelor's degree | Rising | 66,780 |
| Fundraisers | Bachelor's degree | Rising | 66,490 |
Program Pathways Mapper incorporates information from O*NET Web Services by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). O*NET® is a trademark of USDOL/ETA.
Learning Outcomes
Learning outcomes help you work towards your educational goals.
- Identify the various marketing functions (product development, pricing, promotion, and distribution) and how organizations utilize these to produce goods and services that satisfy the needs and wants of the consumer.
- Utilize a working vocabulary of business terminology.