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Digital Marketing

Certificate of Achievement



Program Details

The Digital Marketing Certificate is designed for students who intend to seek immediate employment in the field of digital marketing and/or business, and those presently employed in digital marketing but seeking advancement. Digital marketers are in high demand, but it is a crowded field. This program helps you to differentiate yourself with multi-platform fluency and real-world experience with the most important tools and platforms. This unique program ensures you learn exactly the skills you?ll need to succeed. Graduates of this program may be employed in a number of jobs and career areas such as social media manager, advertising specialist, digital marketer, and digital marketing specialist. This program may be complemented by also enrolling in BUS 295 F (Business Internship). This certificate requires a total of 19 units. A grade of C or better is required in each course taken.

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Digital Marketing Pathways

Pathways listed below are for the catalog year 2026-2027. Maps for previous years are available on each pathway page. What is a catalog year?

Featured Careers

Find your calling. Explore high-earning careers with entry-level data from the U.S. Bureau of Labor Statistics.

  • Business Teachers, Postsecondary

    Doctoral degree, Master's degree

    • Job growth: Rising
    • Low salary: 46,460
    • High salary: 210,530
    • Average salary: 97270
    Rising Job Growth $ 97,270 Average Salary $46,460 $210,530

  • Fundraisers

    Bachelor's degree

    • Job growth: Rising
    • Low salary: 43,200
    • High salary: 106,960
    • Average salary: 66490
    Rising Job Growth $ 66,490 Average Salary $43,200 $106,960

  • Market Research Analysts and Marketing Specialists

    Bachelor's degree, Master's degree

    • Job growth: Rising
    • Low salary: 42,070
    • High salary: 144,610
    • Average salary: 76950
    Rising Job Growth $ 76,950 Average Salary $42,070 $144,610

All Careers in Digital Marketing (26)

Purchasing ManagersBachelor's degree, Certificate after high schoolStable139,510
Economics Teachers, PostsecondaryDoctoral degreeStable119,980
Business Intelligence AnalystsBachelor's degree, Master's degreeRising112,590
Web AdministratorsBachelor's degree, Some collegeRising108,970
Database AdministratorsBachelor's degreeRising104,620
Management AnalystsBachelor's degree, Master's degreeRising101,190
Sales Representatives, Wholesale & Manufacturing, Technical & Scientific ProductsBachelor's degree, Some collegeStable100,070
Special Effects Artists & AnimatorsBachelor's degree, Some collegeStable99,800
Computer ProgrammersBachelor's degreeDeclining98,670
Video Game DesignersBachelor's degree, High school diploma/GEDRising98,090
Business Teachers, PostsecondaryDoctoral degree, Master's degreeRising97,270
Web DevelopersBachelor's degree, Certificate after high schoolRising90,930
LogisticiansBachelor's degreeRising80,880
Social & Community Service ManagersBachelor's degree, Master's degreeRising78,240
Securities, Commodities, & Financial Services Sales AgentsBachelor's degree, High school diploma/GEDRising78,140
Market Research Analysts and Marketing SpecialistsBachelor's degree, Master's degreeRising76,950
Search Marketing StrategistsBachelor's degree, Associate's degreeRising76,950
Instructional CoordinatorsMaster's degree, Bachelor's degreeDeclining74,720
Public Relations SpecialistsBachelor's degreeRising69,780
Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific ProductsHigh school diploma/GED, Bachelor's degreeRising66,780
FundraisersBachelor's degreeRising66,490
Career/Technical Education Teachers, Secondary SchoolBachelor's degree, Certificate after high schoolDeclining63,910
Advertising Sales AgentsBachelor's degree, High school diploma/GEDDeclining61,460
Graphic DesignersBachelor's degree, High school diploma/GEDStable61,300
Meeting, Convention, & Event PlannersBachelor's degree, Some collegeRising59,440
Procurement ClerksHigh school diploma/GED, Bachelor's degreeDeclining48,510

Learning Outcomes

Learning outcomes help you work towards your educational goals.

  1. Create a basic digital marketing plan for a small business.
  2. Utilize a working vocabulary of digital marketing terminology.